Why buy your coffee from a micro-roaster?
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TL;DR
A micro-roaster roasts in small batches, often to order — the coffee arrives fresh, not stored for months in a warehouse. You get full traceability (origin, altitude, variety, roasting date) and aromatic profiles impossible to find in supermarkets.
A micro-roaster is an artisan who roasts green coffee in small batches, usually from 1 to 15 kg, with manual control of the heating profile. Buying your coffee from a micro-roaster means choosing maximum freshness, traceability right back to the producer, and a coffee designed to reveal the aromas of a specific origin.
Freshness: the most immediate difference
Coffee bought in a supermarket has been roasted several weeks or months before it reaches your cup. Coffee ordered from a micro-roaster is roasted within a few days. At Jockos Coffee, we roast to order and deliver in 3 to 5 days.
Traceability: knowing where your coffee comes from
Serious micro-roasters indicate the precise origin on each product: the country, region, name of the farm or producer, type of processing, and growing altitude. Our selection systematically provides this information.
Support for fairer supply chains
Micro-roasters generally buy their green coffee at above-market prices, directly from producers or cooperatives they know ("direct trade").
Support that big brands cannot offer
For professionals (coffee shops, restaurants, businesses), a micro-roaster is a partner who can calibrate recipes on your machine and train your team. Discover our offer for professionals.
We are that micro-roaster: Vendin-le-Vieil, roasting to order.